Here in Nashville, CMA Fest is the biggest event of the year! When more than 90,000 people converge on the city to celebrate and enjoy country music, it’s a perfect time for companies to take advantage of large-scale advertising. For this year’s event, we worked with G7 Entertainment Marketing to design and install large building banners and window graphics to advertise Spotify’s Hot Country playlist at Blake Shelton’s new Ole Red Nashville restaurant & live music venue!
This project began when we received a call from an event producer at G7 just over two weeks before the CMA Fest began. We were told that the restaurant would become Spotify’s CMA Fest headquarters from June 7-11, featuring artists from the Grand Ole Opry. (Here’s another article from Nash Country Daily that was published before the event.)
He asked if we could create large-scale advertising (with a quick turn-around time) for the front and side exterior walls of the historic Broadway National Bank building, which is now home to Ole Red. Initially, a vinyl wrap was discussed, however, the building’s owner was concerned about applying vinyl to the brick of a historic building. After several phone meetings, our team suggested building banners and window graphics instead.
Our designer worked with G7 to create the designs for the banners. He used Spotify’s logo and the Hot Country playlist star brand mark and brand colors to create the clean, yet eye-catching artwork. Here’s a look at the proof that was designed for G7 prior to printing and installation. As you can see, these temporary banners were designed to make quite an impression!
In addition to the banners, we also designed, printed and installed eye-catching, vinyl window graphics to fit the smaller square-shaped window panels along the front and side of the building. The design for these window graphics contained the Spotify and Hot Country playlist logos and brand colors.
To get a feel for the fun atmosphere fans experienced inside Ole Red during CMA Fest, check out this fun video!
Spotify and G7 Marketing made a wise choice to take advantage of these branding elements for temporary advertising. The banners and window graphics were installed quickly and will remain on the building for less than a week, so they’re a perfect solution for short-term events.
When considering advertising for your business, why not consider building banners? They can be used to showcase events, sponsors, or general branding. In addition, they can be used to cover buildings that are under construction or being renovated.
Window graphics are another great way to attract new customers. We offer a variety of options, including temporary window graphics and more permanent etched glass vinyl or cut vinyl decals.
We also specialize in branded environments, custom signage, wall murals, architectural displays, vehicle advertising wraps, and custom projects. We’re located in Franklin, but we serve all of Middle Tennessee, including Nashville, Brentwood, Murfreesboro, Spring Hill, Lebanon, Mt. Juliet, and Smyrna. We can ship our custom products anywhere in the US or Canada.
Give us a call at (615) 595-6564 or click on the button below. We look forward to working with you!