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New Experiential Graphics & More for Rosedale Federal S&L Association

As Millennials and Generation Z would say, “We’re in our bag once again!”
"In My Bag" Meme Created by 12-Point SignWorks

This is our new favorite phrase to keep us motivated. We really try our best to be ‘hip’. 😂

This Project of the Week article describes a successful “in our bag” facility branding project with another financial institution – Rosedale Federal Savings & Loan Association! We had the opportunity to work side by side again with NewGround to create beautiful experiential graphics and privacy vinyl for Rosedale Federal’s Towson branch location. Check it out! 

Site Survey of Rosedale Federal

This is what the teller back wall looked like before the installation process. Keep reading to see the amazing results!

Dimensional History Wall 

Dating back to 1908, Rosedale Federal has consistently strived to build a ‘neighborly’ and reliable financial relationship with the Baltimore County community. A dimensional history wall was the perfect experiential branding choice for the financial institution to display their dedicated years of supporting and advising their customers. 

History Wall for Rosedale Federal installed by 12-Point

Fun Fact: Rosedale Federal Savings & Loan Association offers students and teachers in Baltimore and Harford Counties a free software curriculum on how to manage finances through every stage of life.

To fabricate and install the history wall pictured above, our production team printed and applied a horizontal band wall covering to the branch’s hospitality wall. NewGround designed the wall covering to serve as the display’s background behind a collection of dimensional elements including a pennant-shaped acrylic panel (at left) and graphics highlighting Rosedale Federal’s mission statement and visuals of the organization’s beginnings.

History Wall for Rosedale Federal Installed by 12-Point SignWorks

Our team used PVC material to create all of the solid color and photo hexagons and 1/4″ thick translucent acrylic hexagons.

Flowing from the point of the pennant panel highlighted above, our production team also fabricated several other dimensional hexagon-shapes (covered in Rosedale’s brand colors) that either exhibited photos from the company, explained their core values and community outreach, or exquisitely filled in the ‘gaps’ of the design.

Each PVC hexagon stands off the wall with spacers to add to the depth of the display’s dimensionality, and the translucent acrylic pieces were attached with small standoffs to overlap the underlying PVC elements.

History Wall Legend for Rosedale Federal installed by 12-Point SignWorks

Our production team also fabricated a history wall legend, which they applied on the wall just to the right of the display.

Teller Back Wall & Ceiling Wallcovering

On the back wall and ceiling of the teller workspace, our production team printed and installed high-performance cast vinyl with a textured laminate wall covering. The artwork of Rosedale’s blue hexagon graphics were provided by NewGround.

Experiential Graphics for Rosedale Federal by 21-Point SignWorks

To avoid an unpleasant look from the vents sticking out from the ceiling wall covering, our team applied vent patches over them – which they created using the same wallcovering material.

They also fabricated a dimensional Rosedale Federal logo, which they applied to the teller back wall. To create the showstopper logo, our team used painted acrylic in a satin, metallic silver finish.

Experiential Graphics for Rosedale Federal by 21-Point SignWorks

For extra WOW on the back wall wallcovering, the team fabricated and applied dimensional navy blue acrylic hexagon pieces. They are simple, but they truly make the design come to life!

Tagline Dimensional Letters

Before a customer fixes their eyes on the stunning back wall design, they’re welcomed to the branch by Rosedale’s tagline attached to the soffit wall in 11″ H painted acrylic letters: “Your neighbor. Your guide. Your bank.” 

Experiential Graphics for Rosedale Federal by 21-Point SignWorks

We love the way the painted acrylic material, used to create the dimensional tagline, reflects the sun rays beaming from the upper windows next to it.

Privacy Vinyl

For the last eye-catching part of this project, our talented installation team applied etched glass vinyl cut with a hexagonal pattern to create privacy within the adjacent offices and to complement the other experiential graphics. 

Etched Glass Vinyl for Rosedale Federal by 12-Point SignWorks

Etched-glass vinyl (also known as frosted glass vinyl) is perfect for anyone looking to add a unique design to their office windows, while also providing a sense of privacy. Check out our article “Etched Glass Vinyl Provides Privacy, Branding & Decoration” for more information.

As you can see, we were definitely “in our bag” with NewGround and enjoyed every minute of working with them to create and install Rosedale Federal’s new and refreshed experiential graphics and privacy vinyl. We hope their customers love the new look!

If you want to read about additional facility branding projects that we’ve completed for other financial institutions, check out our recent articles:

  1. New Lobby Wall Graphics Welcome Customers at West Plains Bank & Trust Company.
  2. 12-Point + NewGround = Great Teamwork To Create Stunning, Dimensional Experiential Graphics. 

Could a few of your branch locations or your company’s main headquarter use a refresher or a full rebrand? Give us a call right now at (615) 595-6564 or click the link below to get started. We’re excited to hear your ideas and thrilled to bring them to life!

Click here for a free consultation and estimate on your window graphics or custom signage!

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