As Millennials and Generation Z would say, “We’re in our bag once again!”
This Project of the Week article describes a successful “in our bag” facility branding project with another financial institution – Rosedale Federal Savings & Loan Association! We had the opportunity to work side by side again with NewGround to create beautiful experiential graphics and privacy vinyl for Rosedale Federal’s Towson branch location. Check it out!
Dimensional History Wall
Dating back to 1908, Rosedale Federal has consistently strived to build a ‘neighborly’ and reliable financial relationship with the Baltimore County community. A dimensional history wall was the perfect experiential branding choice for the financial institution to display their dedicated years of supporting and advising their customers.
To fabricate and install the history wall pictured above, our production team printed and applied a horizontal band wall covering to the branch’s hospitality wall. NewGround designed the wall covering to serve as the display’s background behind a collection of dimensional elements including a pennant-shaped acrylic panel (at left) and graphics highlighting Rosedale Federal’s mission statement and visuals of the organization’s beginnings.
Flowing from the point of the pennant panel highlighted above, our production team also fabricated several other dimensional hexagon-shapes (covered in Rosedale’s brand colors) that either exhibited photos from the company, explained their core values and community outreach, or exquisitely filled in the ‘gaps’ of the design.
Each PVC hexagon stands off the wall with spacers to add to the depth of the display’s dimensionality, and the translucent acrylic pieces were attached with small standoffs to overlap the underlying PVC elements.
Teller Back Wall & Ceiling Wallcovering
On the back wall and ceiling of the teller workspace, our production team printed and installed high-performance cast vinyl with a textured laminate wall covering. The artwork of Rosedale’s blue hexagon graphics were provided by NewGround.
They also fabricated a dimensional Rosedale Federal logo, which they applied to the teller back wall. To create the showstopper logo, our team used painted acrylic in a satin, metallic silver finish.
Tagline Dimensional Letters
Before a customer fixes their eyes on the stunning back wall design, they’re welcomed to the branch by Rosedale’s tagline attached to the soffit wall in 11″ H painted acrylic letters: “Your neighbor. Your guide. Your bank.”
For the last eye-catching part of this project, our talented installation team applied etched glass vinyl cut with a hexagonal pattern to create privacy within the adjacent offices and to complement the other experiential graphics.
As you can see, we were definitely “in our bag” with NewGround and enjoyed every minute of working with them to create and install Rosedale Federal’s new and refreshed experiential graphics and privacy vinyl. We hope their customers love the new look!
If you want to read about additional facility branding projects that we’ve completed for other financial institutions, check out our recent articles:
- New Lobby Wall Graphics Welcome Customers at West Plains Bank & Trust Company.
- 12-Point + NewGround = Great Teamwork To Create Stunning, Dimensional Experiential Graphics.
Could a few of your branch locations or your company’s main headquarter use a refresher or a full rebrand? Give us a call right now at (615) 595-6564 or click the link below to get started. We’re excited to hear your ideas and thrilled to bring them to life!