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McDonald Insurance & Financial Services Shines with New Logo Sign

Custom dimensional logo signs are one of our most popular products. Customers love them, because they bring brands to life with depth and visual appeal that can’t be achieved in standard, flat signs. We recently fabricated and installed a logo sign for McDonald Insurance & Financial Services in Franklin, TN. As you will see, this dimensional sign leaves a beautiful impression!

Dimensional logo sign for McDonald Insurance and Financial Services. 12-Point SignWorks - Franklin, TN

This striking dimensional logo sign looks great against the gray wall in the main lobby of McDonald Insurance and Financial Services.

We began this project by working with the company’s founder, Brooks McDonald. He provided the corporate logo, company colors and gave us direction on the design and materials. Because the logo contains a torch, he also asked that we incorporate backlighting into the sign. Our designer prepared the artwork, included fabrication details, and created a proof so that the final logo sign could be clearly visualized.

Proof for McDonald Insurance and Financial Services Dimensional Logo Sign. 12-Point SignWorks - Franklin, TN

We provide proofs similar to this to all of our custom signage customers.

After we received approval from Brooks, our team began fabricating the sign. Here are the layers that were included in this custom sign:

  1. Base Panel – The 60” x 22” base panel was created using ¼” frosted acrylic. The white gradient background (which creates the illusion of light beams coming out of the lantern) was printed second surface, on the back of the base panel. Solid blue vinyl was then applied to the entire back surface of the sign to create the blue color. The area that looks like glass panes in the lantern was not covered with vinyl to allow light to pass through.
  2. Lantern & Large “McDONALD” Letters – The lantern and larger letters were laser cut from ¼” white and gray acrylic.
  3. Small Letters – The smaller letters were laser cut from ⅛” white acrylic.

After the individual pieces were cut, we created a template to ensure the lantern and letters were placed in the correct positions on the base panel.

McDonald Insurance & Financial Services Dimensional Logo Sign - Fabrication Process. 12-Point SignWorks - Franklin, TN

This yellow vinyl template allowed us to place the letters and torch properly on the sign. We create these types of templates for all of our custom signs.

McDonald Insurance & Financial Services Dimensional Logo Sign. 12-Point SignWorks - Franklin, TN

Here’s a great close-up view of the laser cut acrylic in the lantern.

McDonald Insurance & Financial Services Dimensional Logo Sign. 12-Point SignWorks - Franklin, TN

The white laser cut letters and blue color in the acrylic sign add beautiful dimension and shine!

After the new logo sign was completed, we installed it in the main lobby using satin finish aluminum standoffs. Standoffs create an eye-catching, dimensional effect, because they allow signs to “stand off” from the wall.

The best part about this custom logo sign is the lantern! We installed an LED light box on the back of the lantern’s window panes. The light illuminates through the frosted acrylic, creating a beautiful effect. We love this elegant look!

McDonald Insurance & Financial Services Dimensional Logo Sign. 12-Point SignWorks - Franklin, TN

Here’s the sign with the light box installed. We think the light added the perfect touch to make this beautiful sign really stand out!

Does your company need new custom signage? We design and fabricate eye-catching dimensional signage using a variety of materials, including acrylic, metal, wood, PVC, and more. Read this article to learn more: Accentuate Your Brand with Custom Dimensional Signage.

We offer interior and exterior signs, lobby & logo signs, architectural displays, wall murals, custom projects, and vehicle wraps. We serve Middle Tennessee and the surrounding areas, including Nashville, Brentwood, Franklin, Spring Hill, Lebanon, Mt. Juliet, Hendersonville, and Murfreesboro. Our custom products can also be shipped nearly anywhere in the US or Canada.

Give us a call at (615) 595-6564 or click on the button below. Estimates are always free, so let’s get your next project started today!

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