Ridesharing has become the latest fad in hired transportation. The ability to “order” a nearby ride through an app is now a modern convenience city dwellers (and visitors) can’t live without! One of the most popular ridesharing companies, Lyft, is now partnering with the Tennessee Titans as their exclusive rideshare partner for the 2017-2018 season. And what better way to showcase that partnership than with an eye-catching advertising wrap!
Joel Rakes, Head of Marketing for Lyft Tennessee, recently contacted us to install a new wrap on the company’s 2008 Nissan Titan XE King Cab truck. Joel asked us to create a custom wrap design that will showcase the Lyft brand as well as quickly catch the eye of everyone who passes by.
To create the wrap, our graphic designer started with a wrap design that had been previously installed on a Lyft VW bus. The original bus wrap had a geometric pattern which incorporated Lyft’s brand colors (pink and mulberry), as well as shades of violet and blue. Our designer modified the artwork to fit on the Titan and also customized some areas of the wrap, including the addition of the Nashville skyline. As with every commercial wrap we design, he then reviewed Lyft’s style guide to ensure his layout fit within the company’s specifications.
The design layout was then presented to Joel in a proof format. As you can see, the proof offered Joel a great visual of what the final wrap would look like from all sides. One of the most unique aspects of this design was the inclusion of the roof. Truck (and van) wraps don’t often include the roof, because the roof is normally out of sight. However, Lyft is planning to park this truck at stadiums and other high-rise locations. So, wrapping the roof was an absolute must! After several – mostly minor 🙂 revisions, Joel was happy and ready to see the new advertising wrap installed!
The final design was printed on high quality vinyl material with weather-proof ink that resists fading with exposure to the sun. We also applied a gloss laminate to the vinyl for further protection to help the wrap last for years to come! The wrapping process took a few days to complete, but as you can see….the final result is stunning!
“We were super impressed with the 12-Point team,” Joel said. “They were pleasant to work with, very thorough and detailed, and the vehicle wrap speaks for itself — so beautiful! Thanks again for all the hard work.”
Lyft’s partnership with the Tennessee Titans reflects both organizations’ shared commitment to community and safety in Music City. The newly-wrapped Titan can now be seen in Nashville in front of Nissan Stadium throughout the Titan’s 2017-2018 football season. It also makes appearances at major venues in Nashville, such as Bridgestone Arena and the Ryman Auditorium, and at popular events, such as the Pilgrimage Festival right here in Franklin.
Lyft is known as the rideshare company that connects passengers with drivers. Just request a ride using the Lyft app, and you will be matched with background-checked and friendly drivers. Get to your destination fast, safe and sound with Lyft. For more information about Lyft, visit www.lyft.com.
If your company or organization isn’t taking advantage of vehicle advertising, you’re missing out on an incredible marketing opportunity! To find out how advertising wraps can generate thousands of impressions for your business every day, call us at at (615) 595-6564 or click on the link below! We can help put your company “on the road” to more customers!