This month, Reliant Bank announced its acquisition of First Advantage Bank. With this new merger, six First Advantage Bank branches needed a refreshed, renovated look with Reliant Bank’s branding. This is where we came in- the experiential graphics experts!
We have worked with Reliant Bank on multiple rebranding and custom signage projects. Let’s check out the new, renovated look of the interior and exterior graphics that solidified a new beginning for these branches!
After removing First Advantage interior and exterior graphics from the eight branch locations (six plus the two that are closing), our installation team installed new dimensional Reliant Bank logos at two of the locations. These logos were painted with acrylic and placed on the wall near the coffee station, in a lobby waiting area, and behind the tellers on the beautiful, stone wall in one of the banks’ lobbies.
We also supplied Reliant Bank with new logo rugs for the branch entrances- an added touch of “welcoming” to enhance the company’s customer service experience.
Directional Signage/ Window Graphics
Of course, with any renovations, there are wayfinding changes that need to be made in order to keep customers updated. We installed new directional signage in the parking garage at one branch in order to direct customers to the entrance.
Our installation team then proceeded to apply new window graphics (custom cut with our vinyl plotter) on the front doors and the drive-thru windows. The graphics provided customers with new branch hours and Reliant’s logo with the words “Welcome friends” underneath.
We Can’t Forget About the ATMs!
For the exterior ATMs, we used our vinyl plotter to fabricate Reliant’s branding graphics to be applied above the ATM screens and on its bottom base, which sat in between two lime green vinyl stripes. Instead of painting the ATM bases, we wrapped them in a high performance charcoal gray vinyl to be consistent with the brand’s color scheme.
Our production team used the same fabrication process for the interior ATM branding graphics at one branch as we had done for the exterior ATMs. However, in this case for the interior ATM, we also wrapped a wall graphic on the wall that surrounded it and its companion night deposit box. Check out the before & after comparison!
Other Custom Signage
Along with the other experiential branding within the new branches, we also fabricated and installed new compliance boards that were installed in the lobby of each branches. Our laser, flatbed cutter, and our HP L570 printer were used to create the various parts of the panel assemblies.
For the two branches that were temporarily branded prior to closure, we fabricated and installed some temporary cover-up banners to conceal the previous First Advantage building wall signs.
We are fortunate to have a continued partnership with Reliant Bank and with many bank institutions who support and love the work we accomplish for them. For each project we complete, we see the positive impact of well-designed and properly installed facility branding that boosts those first impressions and give customers a long-lasting experience.
Could your business use a refreshing look with custom elements to bring out your company’s brand “WOW” factor? Our team has the talent and experience to create an exciting new branded environment for your business in one or multiple locations!
Give us a call at (615) 595-6564 or click on the button below to get the conversation started!
DISCLAIMER: Due to the “Stay at Home” order, production and installation are limited to only essential businesses, however we can still assist with design and estimates for projects.
We’re a custom sign company located in Franklin, TN. We serve all of Middle Tennessee and also ship and install our custom products in locations throughout the US and Canada.