Getting a custom advertising wrap on your company’s vehicle is an excellent strategy in your marketing plan. Just think of how many eyes are taking in your company’s information as you cruise down the highway. Not only that, but when they see you out and about, they assume you are busy – a sign of business that customers are happy to call. Consider the vehicle of our client, The Peach Cobbler Factory. One look at this car, and you will turn your head for another chance to see what their company offers. Or follow the trailer of the non-profit Hot Dog Slam to learn more about the inspired work that they do – beyond just serving great hot dogs!
However, just as with any other marketing sign, letting your vehicle wrap fall into disarray can bring about a negative impression on those who view it. The best-case scenario would be for these potential customers to think you are so busy, you don’t have time to maintain your vehicle’s exterior. But the worst-case scenario is those potential customers thinking you don’t put care into everything you do. Such thoughts could cost you business! But caring for the car wrap on your vehicle can be simple. Just keep up with these few steps.
You might not have ever considered your car to be too exceptional for an automated car wash before, but now that you have car wrap, you’ll need to adjust your thinking. Brushes and high-powered jets at the car wash can cause your wrap to lift up around the edges. Once that happens, it will quickly spread over time as dirt and road grime collect under the vinyl. It’s best to handle with care and wash it by hand.
Keep your wrapped vehicle clean – dirt can eventually get under the wrap and cause it to peel. Washing your vehicle gently (by hand) about once a week should do the trick. Be sure to use non-abrasive soap and low-pressure water for rinsing, squeegeeing off excess. Using wax on painted surfaces should be fine on vehicles with a partial wrap, but give us a call first to make sure you do it properly.
It is inevitable to get bird droppings or bug splatters on your vehicle, no matter how careful you are. If (when) you do, you will need to use special care. Do not apply harsh abrasive chemicals or use rough scrubbing tools like steel wool. All you need for even the toughest stains is a microfiber cloth, some isopropyl alcohol, and a little elbow grease.
Think about how the ink on signs posted in sunny windows fades over time. Anything with color will have the same reaction to prolonged exposure to the ultraviolet ray in sunlight. With that in mind, your best bet for a long life on your vehicle wrap is to keep it away from the elements of Mother Nature, namely bright sunlight and road chemicals, by keeping it stored in a protective garage.
A custom vehicle wrap makes it like a brand new vehicle with the added benefit of mobile advertising. You can easily protect that investment with these vehicle wrap care tips. Treat your “new” vehicle with individual attention.
12-Point Sign Works is committed to your success. We want to see your company make an impact with your signage – and that includes your vehicle wrap! Contact us today to find out what we can do for you and how easy it will be to maintain what you get.