Experiential branding signage for gym

This Project of the Week features some really cool dimensional, directional, and branded new interior signage for a new apartment complex in Franklin, TN called Legacy Cool Springs. We were honored to complete this project through a collaboration with Carolina Signs. Residents of the ultra-modern apartments will have access to a clubhouse with a gaming lounge, fitness studio, mini bowling alley, pool, and even a whiskey lounge. Check out the signage we installed in the fitness studio and bowling alley!

Carolina Signs provided the dimensional bowling pin sculptures the 12Point team installed in the mini bowling alley at Legacy Cool Springs.

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Our team also installed directional signage for the men’s and women’s restrooms.

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Directional, or wayfinding signage is attractive to tenants and property owners in more ways than one. When designed with the facility’s branding in mind, not only does it create a unified visual theme throughout, it also gives tenants an enhanced sense of safety and convenience. Effective signage also plays a pivotal role in creating brand identity, influencing first impressions, and can have a significant impact on rental property value, particularly in multifamily properties.

Here, you can see the gym’s motto signage illuminated from behind.

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New interior signage throughout an apartment complex could help make your residents feel at home. If you’d like to add some personality to the place so many people call home, give us a call. We can help you design an experiential signage package, from logos and lobby signs to floor decals and more. Contact us today for your free consultation.

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