Oversized banners are grabbing attention – literally and figuratively. Whether you’re looking to transform a city street or make an impact inside your dealership lobby, these giants deliver. Take a look at the banners we installed for California-based Primary Color at Nissan North America in Franklin, TN. Primary Color created and shipped us the banners, and the 12-Point team took care of the install, saving them tons on flights and hotels.
The Power of Going Big
Oversized banners are making waves in advertising and environmental graphics, and for good reason!
- According to the Out of Home Advertising Association of America, revenue from OOH advertising (billboards, public transit ads, and street furniture) is expected to reach $9-10 billion this year.
- Bigger banners are hard to miss. They dominate their environment, whether that’s a busy street or a car dealership, making them ideal for brand awareness campaigns.
- Oversized banners are good for both indoor and outdoor use and provide cost-effective temporary advertising. They fit a range of uses like grand openings, sporting events, trade shows, and environmental graphics for office buildings or airports.
- The sheer size allows for bold graphics, vibrant colors, and detailed storytelling. Brands can showcase products, share messages, or create immersive environments.
- Demonstrating the impact of large-format displays in driving both awareness and sales, 67% of consumers say they are likely to notice and purchase products after seeing their favorite online influencers featured on physical billboards.
- Compared to recurring digital ad spend, a single well-placed banner can deliver weeks or months of exposure for a one-time investment.
Big banners attract more eyeballs and drive higher engagement rates simply because they take up more visual real estate. And they’re more than just BIG ads. They’re about making a statement. They deliver unmatched visibility, creative flexibility, and measurable results. When you go big with intention, you get noticed and remembered. Let us show you how!
