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How Banks Connect with Customers Through Facility Branding

As we all know, banking is personal, and first impressions are everything. That’s why financial institutions work hard to perfect their facility branding. We’ve been fortunate to work with several banks and credit unions throughout the US to create beautiful, welcoming signage elements that definitely leave an impression. Check out these examples!

SF Police Credit Union

Facility Branding for the San Francisco Police Federal Credit Union by 12-Point SignWorks.

We love the colors and vintage photos NewGround’s designer used in this project! 

We recently worked with designers from NewGround to fabricate and install these very cool silicone edge graphic (SEG) displays, wall murals, dimensional letters and more at the SF Police Credit Union administrative building in San Bruno, CA. As you can see, the goal was to create a truly unique and fun space for the employees who work there. We love how these graphics are big, bold and unexpected!

Franklin Synergy Bank

Facility branding for Franklin Synergy Bank by 12-Point SignWorks in Franklin, TN.

Brushed metal signage and etched vinyl bring an elegant look to Franklin Synergy Bank.

We’ve had the pleasure of working with Franklin Synergy Bank (FSB) since 2009. Over the years, they’ve enhanced their look with elegant brushed metal signs, etched vinyl, striking monument signs, and more! To learn how we helped brand one of FSB’s newer branches, read Elegant Interior Branding Signage for Franklin Synergy Bank’s Newest Branch.

Reliant Bank

Facility branding for Reliant Bank by 12-Point SignWorks in Franklin, TN.

The combination of black & white photos, grey dimensional letters and printed acrylic displays create a beautiful look for Reliant Bank.

We worked with NewGround again on this project to fabricate and install signage for Reliant Bank in Murfreesboro. These elements were designed to create a hometown feel for local residents, as well as to inform customers about the bank’s products. A similar look was also implemented in other new branches. To learn more about this project, read this article: Acrylic Photo Displays Bring Hometown Feel to Reliant Bank.

Ascend Federal Credit Union

Facility branding for Ascend Federal Credit Union by 12-Point SignWorks in Franklin, TN.

Ascend’s bright and cheery colors make this lobby warm and inviting!

Ascend Federal Credit Union hired us to fabricate and install brushed metal logo signs, dimensional letters, wall vinyl, ATM decals, SEG displays, and more in several branches throughout Middle Tennessee. We even custom designed and fabricated a large 3D hanging display that resembles their logo’s airplane for the front atrium in several of their branches in Middle TN!


ATM wraps, before and after, at Ascend Amphitheater in Nashville by 12-Point SignWorks.

We applied vinyl to several ATMs at the Ascend Amphitheater in Nashville.

We can’t forget about ATMs! ATMs offer banks and credit unions another great opportunity for company branding. The ATM pictured above left was functional when this photo was taken; however, the lack of branding might make people uncomfortable to actually use it. The application of branded vinyl graphics for Ascend FCU on the right ATM shows how just a little branded vinyl can make all the difference!

If you’re looking for ways to refresh your business with new facility branding or decorative elements, we can help. Give us a call at (615) 595-6564 or click on the button below to get the conversation started. We look forward to working with you!

Click here for a free consultation and estimate on your facility branding!

We specialize in custom signage, environmental branding, vehicle wraps, window graphics, wall murals, architectural displays, event signage and custom projects. We provide services to all of Middle Tennessee, including Nashville, Brentwood, Murfreesboro, Hendersonville, Lebanon, and Spring Hill, and beyond! We can also ship our custom products to nearly any address in the US or Canada.