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Excite Customers with Story-Telling Holiday Window Displays

Are you planning to decorate your glass doors and windows this holiday season? Beautiful holiday window displays are one of the best ways to get people to step into your business. We thought it would be fun to draw a little inspiration from a few of our favorite department store holiday window displays from across the U.S. Check these out!

2018 Holiday Window Display at Macy's in Chicago.

Passersby enjoy an animated Christmas display at the Chicago Macy’s on State Street in 2018.  Photo Source: Tyler LaRiviere/Sun-Times

Isn’t it fun to visit big cities like New York and Chicago this time of year? Large department stores compete to see who can come up with the most original holiday window displays. We love the creativity!

Holiday window display in New York City.

Christmas window displays like these are featured on walking tours during the holiday season in New York City. Photo Source: tripsavvy.com

R. H. Macy started the holiday window tradition when he debuted the nation’s very first Christmas windows on 14th Street back in 1874. Since that time, New York’s larger department stores compete to see who can create the most amazing displays. To learn more about the history of New York’s holiday window displays, visit this link.

One of the earliest Christmas window displays in New York City.

Holiday window displays have evolved from simply toys (as shown in this photo) to complex stories with characters! Photo Source: 6sqft.com and The Library of Congress

Why are these windows so special? What creates so much excitement? The windows have become increasingly more artistic and high-tech over the years, so of course that’s part of the attraction. Another reason people love these displays is because the windows often tell a story. Residents and visitors look forward to hearing and seeing what this year’s story will be and how it will be told in the window displays.

Holiday Window Display Celebrating the 50th Anniversary of 'A Charlie Brown Christmas.'

This fun window display was featured in a story-telling series at Macy’s in New York City to celebrate the 50th anniversary of ‘A Charlie Brown Christmas.’ Photo Source: nydailynews.com

Christmas Window Display featuring live puppies and kittens available for adoption in San Francisco.

This holiday display was a joint project between Macy’s & the SF SPCA, which included live puppies and kittens available for adoption. What an amazing idea! Photo Source: 7×7.com

So how can you get started with your holiday window displays? Our designers can help you brainstorm ideas! We offer a variety of custom products that can enhance your displays, such as:

  • Window graphics & decals
  • Scenery wall graphics & murals
  • Custom cutouts
  • Corrugated signs
  • Laser etched wood or acrylic pieces
  • And more!

The holidays are just around the corner, so give us a call at (615) 595-6564 or click on the button below to get your project started. We look forward to hearing from you!

Click here for a free consultation and estimate for your custom window graphics or other products!

We’re a sign company and design + build shop in Franklin, TN that strives to create the highest quality custom products and takes time to create great relationships with our customers! We also serve Nashville, Brentwood, Spring Hill, Hendersonville, Mt. Juliet, Lebanon, Smyrna, Dickson, Murfreesboro and Columbia. We can ship our custom signage products to any address in the U.S. or Canada.

We specialize in environmental branding, vehicle advertising wraps, lobby and logo signs, wall murals, window graphics, architectural displays, event signage, trade show displays, and custom projects.