Businesses are smarter than ever about how they spend their marketing dollars. Owners and managers want as many potential customers as possible to see their brand or message, but they also want to stick to a reasonable budget. That’s why more companies are choosing to spend their marketing dollars on vehicle advertising.
According to the Outdoor Advertising Association of America, one commercial vehicle advertising wrap can generate between 30,000 to 70,000 impressions each day. In addition, more than 95% of Americans are reached by media targeting vehicle drivers and passengers. The price for vehicle wraps is also reasonable, when compared to other forms of traditional advertising. To learn more about the cost of vehicle wraps, read our Top Five Most Frequently Asked Questions about Vehicle Wraps.
Commercial vehicles come in all shapes and sizes, but one of the most popular company vehicles that our customers like to use for advertising is the van. Our customers use vans for hauling tools, material, people, and much more. Vans also have a large amount of available space on the sides and rear door, so they are perfect for displaying company advertising.
Depending on your budget, here are two of our most popular options for placing advertising on a commercial van:
- Full-Coverage Wrap
- Partial Wrap
We’ve wrapped many commercial vans in full-coverage custom advertising wraps. A full-coverage wrap is made from premium vinyl with a protective gloss UV laminate which is adhered to the majority of the vehicle. It typically consists of digitally printed graphics, including logos, photos, branded elements, and company contact information.
One of our recent full-coverage advertising wraps was for The Hot Water Heater Guys. We wrapped their white 2016 Dodge Pro-Master cargo van. To create the graphics, our designer incorporated the company’s new logo into his own unique, water-themed design. After the proof was approved, we digitally printed the design on premium vinyl and installed it on the van. As you can see, this eye-catching wrap is sure to get noticed!
We also custom designed and installed a striking vehicle wrap for Smart Automations. We worked with Smart Automations to come up with the design for their 2017 NV200 cargo van. The wrap incorporated the company’s logo, list of services, phone number and website. Now, people in passing vehicles will definitely notice (and read) their advertising!
Some of our customers have smaller budgets, but still want to take advantage of the benefits of vehicle advertising. We often suggest partial wraps for these customers. A partial wrap covers roughly half to three-quarters of the vehicle. The original factory paint is still exposed in many places on a partially wrapped vehicle, so it’s important to choose a design that will work with the vehicle’s original paint color.
Here’s an example of a great partial wrap we did for Dog Safe Pet Containment. The owner knew he wanted to use his 2017 Transit Connect cargo van for advertising, but he was just getting his new business started. So of course, he was concerned about his advertising budget. Our designer came up with an attractive design (using the Dog Safe logo) that worked well with the van’s original white paint color. The design is simple, yet effectively communicates all the important information a person would need to learn more about the company. Who wouldn’t want to hire this business to help care for their dogs?
Over the years, we’ve wrapped many vehicles for Genesis Glass and Mirror. In fact, we’ve wrapped 10 cargo vans, 1 Kia Soul, and a Nissan Frontier for Genesis – a true fleet of ad wraps! This black Nissan NV2500 cargo van was wrapped on the front doors, front quarter panels, hood and rear door. Our wrap was designed to work with the glass racks on the rear sides of the van. The design worked well with the original factory black paint color. We especially love the dimensional look on the rear doors!
As you can see, professionally designed vehicle wraps can make your company really stand out from the competition. If your company owns vans, trucks, cars, or even trailers that are not being used for advertising, maybe it’s time to consider investing in vehicle advertising! We can work within your budget to create a design that strengthens your brand 24 hours a day…..whether on the road or just sitting in a parking lot.
You’re welcome to stop by our climate-controlled installation facility to let us give you a tour and meet our professional, friendly staff. To learn more about advertising wraps or any of our other products, including custom interior signage, wall graphics and murals, and architectural displays, give us a call at (615) 595-6564 or click on the link below. We serve all of Middle Tennessee, including Nashville, Franklin, Brentwood, and Murfreesboro, as well as Bowling Green, KY and Hunstville, AL. We look forward to working with you!