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Car Wrap Advertising: Are Custom Wraps Really A Good Investment?

Looking for ways to get the most out of your marketing dollars? Professionally designed car wrap advertising can turn your company’s plain vehicles into “mobile billboards,” generating thousands of impressions everyday. Here are just a few reasons why advertising wraps are a great investment!

Custom advertising wrap for SE & I. 12-Point SignWorks - Franklin, TN

We designed and installed this beautiful, eye-catching custom wrap for Structural Engineering & Inspections in Franklin, TN.

1. Generate a professional image & stand out from your competitors

Consumers respond favorably to brands they see on a regular basis. As a matter of fact, repeated exposure to your brand can help people choose your company over your competitors. When people see your professionally branded vehicle on the road, they will subconsciously form a positive opinion about your company.

Consumers also feel that a company seems more established and successful when vehicle marketing is used. This is why you see highly successful companies using advertising wraps.

Custom NV wrap for Nissan of Cool Springs. 12-Point SignWorks - Franklin, TN

Nissan regularly uses professionally designed vehicle wraps to advertise its vehicles.

2. Reach a larger audience

The cost-per-impressions for car wrap advertising is the lowest of any form of advertising. Vehicle wraps also work for you 24 hours a day, 7 days a week for up to five years (or even longer in some cases!) Take a look at these statistics gathered by the Nielsen Out-of-Home (OOH) Advertising Study 2016 Edition and the Outdoor Advertising Association of America:

  • Depending on city and population size, one vehicle wrap can generate between 30,000 and 80,000 impressions each day.
  • On average, 91% of U.S. residents age 16 or older, who have traveled in a vehicle in the past month, noticed some form of OOH advertising.
  • Nearly half of U.S. residents age 16 or older (48%) travel in a vehicle for 2 hours or more on an average weekday – Monday through Friday.

For more vehicle wrap statistics, read this article from the Intuit QuickBooks Resource Center.

3. Stretch your advertising dollars

Unlike many other forms of advertising, a well-executed advertising wrap requires only a one-time payment for many years of marketing exposure. When compared to short run television commercials, newspaper or magazine advertisements, or direct mail, that’s a great investment!

Custom partial wrap for WrightCore. 12-Point SignWorks - Franklin, TN

This simple, yet highly noticeable partial advertising wrap was very reasonably priced. It will serve WrightCore well for many years!

4. Low maintenance

One of the greatest advantages to car wrap advertising is low maintenance.  Although automatic car washes are not recommended, a professionally installed wrap can maintain its beautiful shine for many years with proper hand-washing. Learn our recommendations for the proper care and maintenance for vehicle wraps in our reference sheet: Keeping It Clean – Care and Maintenance for Vehicle Wraps.

Van wrap for The Hot Water Heater Guys. 12-Point SignWorks - Franklin, TN

We love the vibrant colors in the wrap we designed and installed for The Hot Water Heater Guys. This wrap will continue to look great for many years with regular hand washing and proper care.

5. Park or Drive Your Mobile Billboard Anywhere

Advertising wraps are also great for their flexibility. You can drive and park your mobile advertisement nearly anywhere! We’ve installed temporary wraps on Uber and Lyft vehicles for car advertising companies to advertise products in Nashville during major conferences. The drivers were paid a fee to keep the wraps on their vehicles for a few weeks as they picked up riders around the conference building. The partial vinyl wraps were removed after the conference, but the exposure was well worth the investment!

Temporary car wrap

We installed this temporary wrap (provided by Carvertise) on an Uber car to advertise Tecfidera, a prescription medicine used to treat multiple sclerosis.

So now that you know more about car wrap advertising, why not give us a call to see how we can help you with your vehicle graphics? We offer a variety of options, including full coverage wraps, partial coverage wraps, and printed and cut vinyl graphics.

In addition to vehicle advertising wraps, we also offer environmental branding, custom signage, architectural displays, window graphics, wall murals, and custom projects. We’re located in Franklin, TN, but we serve Nashville, Hendersonville, Mt. Juliet, Smyrna, Murfreesboro, Brentwood, and Spring Hill. We also ship our custom work all over the United States and Canada.

To get your project started, give us a call at (615) 595-6564, or click on the button below. Consultations and estimates are always free. We look forward to working with you!

Click here for a free consultation and estimate on your vehicle advertising!