Branded environments are more than just a sign on a wall or a logo on a door. A branded environment takes the next step and pulls an entire space together with one theme – your organization’s image. You can transform every space within your walls: open areas, hallways, elevators, stairways, columns, doors, windows/glass, and even the floors!
How Can I Add Custom Signage in my Office Space?
As you think about environmental branding as a good solution for your business, consider all the surfaces in your workspace. Just about any surface can be transformed by adding elements of your brand. Consider incorporating these custom signage options into your branded environment:
- Column wraps
- Custom ceiling tiles
- Elevator graphics
- Floor signs
- Privacy glass/room partitions
- Standup displays
- Textured surface signs
- Wall murals
- Wayfinding (directional) signs
- Window & glass door graphics
- And more!
How Will it Look?
Walk into Neches Federal Credit Union, and you’re walking into a display of exactly what they want you to know about their company. Their brand is tied into their long history, so a history wall proudly displays that heritage. Beyond that, Neches wants their customers to know the core values by which they abide and use to serve their community. A three-dimensional wall graphic highlights these values in bold colors that are hard to miss. Neches went all out, even adding branding to their frosted glass. Everything you see at Neches points to who they are.
You don’t even have to have an office building to brand your environment. MAPCO Express gave a number of their convenience stations a makeover. Highlighting their logo using their well-known brand colors on every surface helps customers to know exactly where they are. Take a look at some of our other branding projects for ideas if that might be a message you would like to send.
What Can Branded Environments Do for Your Company?
A well-designed, branded environment can help your company accomplish the following:
- Strengthen brand awareness among employees and customers
- Provide an attractive and inviting environment that promotes happiness and creativity
- Clearly promote your company’s mission, vision, and values
- Tell your company’s history
- Increase your company’s value in the eyes of your customers
- Differentiate your company from your competitors
- Attract & retain top talent
As you can see, there are many imaginative ways to transform your company or organization’s work environment. At 12-Point SignWorks, we have the design skills, craftsmanship, and talented installers to help you create a truly unique and inspirational space. Contact us today for more information or to get your project started right away!