Even though everything has gone digital these days, there’s a reason why physical signage is still an essential part of business branding and visibility. Several reasons, actually. Not only is signage a cost-effective marketing tool, it can also build brand awareness, create competitor advantage, communicate with potential consumers, and even increase sales. Just think of some of your favorite brands and their iconic signage, like McDonald’s golden arches or the Starbucks Siren. Distinctive branding and highly visible logo signage can lure customers from miles away.

So how do you create iconic signage that puts your brand at the forefront of potential customers’ minds? The short and easy answer is to let us handle it, but there’s actually a lot that goes into it, and we’re just one piece of the puzzle.

How Big of a Brand Are Ya?

Whether you’re a fledgling small business or an established brand looking to increase visibility, there are a few things to consider before conceptualizing signage for your storefront. First, you should evaluate your branding to see how well it represents your business and whether your existing logo would translate well as visible signage. Everything from the color palette to the font used can help express your brand’s individuality while setting it apart from competitors. Boosting your business’ visibility is the main goal of implementing signage and, in turn, growing your brand.

Next up is taking that logo and working it into something you can develop into a three-dimensional sign. We’re not saying you have to completely re-design your logo, especially if your heart is set on it. However, if it has too many intricate details or the font is too delicate of a script, it may be too hard to fabricate. Too many details can be difficult for people to comprehend or even remember as they drive by. Don’t let your brand get lost amongst the crowd. Make sure you use a signage designer/fabricator who understands environmental design and can put the puzzle pieces of physical branding together for you.

How to Infuse Your Brand in Commercial Signage

Even with the help of signage professionals like 12Point SignWorks, companies still need to put personal effort into translating their brand into signage. Here are a few things to consider:

Break Down the Elements of Your Brand

Think of your brand as a whole, from the colors in the logo to the font and patterns used to create it. There’s more that goes into designing your storefront signage than putting your logo on a flat panel and being done with it. The individual design elements of your logo can make or break the process of fabricating it into signage. 

Consider Alternative Materials

One of the most cliché sayings when it comes to design is to “Think outside the box,” but it’s still relevant in so many ways. Especially when it comes to sign fabrication. Think beyond the typical plastic/plexiglass molded signs you see everywhere. Consider mixing metal with stone or having your logo precision cut into a steel panel before mounting it in a stained wood frame. Stand out by going against the grain, thinking outside the box, and all the other sayings about doing the opposite of what your competitors are.

Dimensional Design

Unlike print or digital logos, the signage outside your storefront isn’t likely to be viewed straight on. With architectural signage, you can use dimensionality to your advantage. When you combine dimension with mixed materials, the possibilities are endless and can create a unique viewing experience for passers-by. If they’re drawn in to look more than once, they’ll be more likely to stop in to see if your brand makes the same impact your signage does.

Location and Size are Equally Important

Where you place your sign is just as essential to the visibility of your business as its size. These two considerations will require extra thought depending on your city and state, as some places like Hilton Head have strict regulations regarding size and placement. Not only that, but you want to make sure the placement gets the most visibility without directing attention to the wrong location. 

Your brand is the foundation of your business, and the signage you create from it is what will draw people in. Making sure you create highly visible, high-quality iconic signage that stands the test of time is what we here at 12Point SignWorks are made for. Give us a call today so we can help you design the perfect logo signage for your brand.