Occasionally, we’re asked to take on custom projects that force us to think outside the box. We love the opportunity to really stretch ourselves creatively and provide our customers with striking, one-of-a-kind products!
One of our most recent custom projects was brought to us by Nissan North America, which is located just down the road from us in beautiful Franklin, TN. We were given the challenge to design and fabricate several items for Nissan’s TITAN Warrior Club. The only way to get into this exclusive club is to earn your way in. It’s made up of an elite group of the top one percent of Nissan TITAN sales professionals in the country!
The first item we created was a TITAN Warrior desk award to be given to the elite sales professionals at quarterly award ceremonies. Our designer, Chuck Drinkworth, worked with Ross Proffitt, Senior Planner of Marketing Operations at Nissan, to come up with the design and materials.
The awards, which are given out quarterly, are fabricated using steel, which is left “raw” to expose its natural imperfections. The tops of the awards are cut into the shape of the Nissan TITAN logo. The recipient’s name, wording and Nissan TITAN logo are printed on the faces of the steel pieces using our flatbed printer. The final result is a stunning trophy with a rugged appearance – perfect for sales professionals who sell a lot of rugged (yet refined) Nissan TITAN trucks!
If you’re recognizing top sales professionals, it makes sense to also reward the highest performing dealership. So, that was our next project. Chuck worked with Ross again to come up with the design and materials for the “TITAN Excellence Trophy,” a unique trophy awarded to the top Nissan dealership in TITAN sales performance each month.
The Excellence trophy is made using concrete and steel. The TITAN logo is cut into a steel plate and then attached to the body of the trophy. The words “TITAN Excellence” are cut into the body, and the body is powder coated in a satin black finish. The steel face plate contains a brief explanation of the design process used to create the striking trophy. The final result is a more refined looking trophy but with a heavy-duty finish – a unique prize Nissan can be proud to award to dealerships who sell the most heavy-duty trucks!
“I came to Chuck and the 12-Point team asking for a referral to a company who could fabricate a next-level, high quality trophy. Chuck didn’t blink an eye, and told me to give him and his team a chance,” Ross said. “Between the quality of work, exceptional customer service, and a team of thinkers who often vacation outside the box, it was a no brainer for me. They took my incomplete vision and built it into a tangible reality.”
In addition to creating the awards, we also supply custom decorated wooden boxes for the award-winning sales professionals. We print custom box tops for each of the award recipient’s boxes. The boxes are the perfect size to hold gifts from Nissan such as an insulated cup, fleece jacket, and a congratulatory letter welcoming each recipient to the Warrior Club. Each month, we also build a custom wooden crate which is used as a case to hold the Excellence trophy.
Of course, no Nissan award ceremony would be complete without the star of the show on display – a Nissan TITAN! Our team installed white cast vinyl decals for the Nissan TITAN Warrior Club on a black Nissan TITAN. The truck will be on display at Nissan TITAN Warrior ceremonies and can also be seen at award-winning Nissan dealerships across the country.
In addition to the awards, boxes and vehicle graphics, we also created custom signage just in time for the first quarterly awards ceremony, which was held in October in Jackson, MS. We printed six 3′ x 10′ single-sided banners and designed and printed a 15′ x 89″ pop-up fabric trade show wall to be installed on site. The fabric wall display was used on the main stage and the banners were used throughout the venue.
As you can see, all of the elements worked together nicely to create a consistent branding theme for the first Nissan TITAN Warrior Club awards ceremony. But all of the items can also be used for future award ceremonies or separately for Nissan TITAN events.
We enjoy pushing our creative boundaries and would love to work with you on your next custom project! We can also help you with custom signage, environmental branding, vehicle advertising wraps, and so much more. To get your project started today or for more information, contact us at (615) 595-6564 or click on the link below.