As the New Year begins, you may be thinking about how to more effectively spend your company’s advertising budget. There are so many options, but one clearly stands out from the rest: vehicle advertising! Professionally designed advertising wraps can leave a lasting impression on thousands of potential customers every day. To see how wraps can be a game-changer, let’s take a look at this recent custom van wrap we designed and installed for 3-D Technology.
When we received the call from 3-D Technology, a full-service IT professional services, solutions and staffing firm, we were asked to create a custom full-coverage advertising wrap, unlike any we’ve created before. There’s nothing like a challenge to get our creative juices flowing, so our super talented team went straight to work!
When we custom design a vehicle wrap, we follow a three step process:
Step 1 – Take photos and measurements of the plain white van. (Hmm … not the most exciting color.)
We began the process by taking photos and measurements of the pearl white 2017 Nissan NV 3500 passenger van. How would potential customers know who’s driving this van? It could be anyone … a plumbing company, a tech company, or even someone famous. As you can see, this van needed our help!
Step 2 – Create an amazing design, and submit a proof to our customer for review … so they know exactly what they’re getting themselves into! 😉
Next, our designer worked his magic to create a cool, high tech custom design with layered effects. This is where the WOW really started to take form! For inspiration, 3-D Technology provided a photo of multiple server racks. Our designer created a layout that included a similar set of dimensional server racks with an overlay of a world map to show that 3-D Technology does business globally. He also created an interconnecting web of gears, network icons, and the company’s logo in green to stand out against the black background.
In addition, he created a pattern of IT-related icons to create texture along the middle of the hood and roof, along the bottom of the sides, and also covering the entire rear door. The black icons pattern was designed to stand out very subtly against the background, which was a slightly different shade of black. To complete the design, he included 3-D Technology’s logo, tagline, and website.
The design incorporated vinyl coverage on the roof and perforated vinyl coverage (with small holes) on the side and rear windows, which made this a true full-coverage van wrap. The final layout was submitted in proof form to 3-D Technology. Talk about a beautiful, cohesive wrap design that will get noticed!
Step 3 – Print and install…. (This is the next WOW!)
After the proof was approved, we digitally printed the design on high quality vinyl material using our HP Latex Wide Format Printer. We also applied a gloss laminate to the vinyl to keep the wrap looking vibrant for years to come. The process of wrapping the van took a few days to complete, but as you can see, the new van wrap is pretty spectacular!
Deciding how to spend advertising dollars is never an easy decision, but we believe 3-D Technology invested wisely in their new commercial van wrap. They will be able to drive their eye-catching mobile billboard for years to come! To learn more about the price of vehicle wraps, as well as advertising impression statistics, read our blog article: Top 5 Most Frequently Asked Questions about Vehicle Wraps.
If your company or organization owns commercial vehicles, you should be taking advantage of vehicle advertising! In addition to vehicle wraps, we also offer custom signage, environmental branding, architectural displays, and custom projects. We serve all of Middle Tennessee, including Mt. Juliet, Lebanon, Murfreesboro, Nashville, Franklin, and Brentwood. For more information or to get started on your next project, give us a call at (615) 595-6564 or click on the link below.